If you look at companies of all sizes, you'll find different types of standards for each one of them. A smaller company's standards might differ from a larger one, and this could be based on processes, management and overall operations. They hiring manager in this case would like to hear if you value standards, and if you are involved in setting standards or following them. Ideally you want to explain that you have involvement with both. Start with some basic facts about the standards you have set, and how you have garnered support from leadership and have successfully maintained those standards over a long period of time. It's also important to talk about times you had challenges maintaining standards, and how you were able to remedy issues that came up, and regain the support of your teams. This shows the interviewer your human side, because everyone falls short of expectations at some point, but what you did to remedy the problem will be something they will pay close attention to.