What would you say is your personal brand?
The root of this question is to determine how aligned you are with their brand, which is defined by their company purpose and culture. According to EY's recruiters, having strong skills "won't land you the job, if your personal values are not in line with the company's mission and purpose. Do your research on the company and what they have to say specifically about their values. Note the key values and the most important keywords from the purpose statement. Have you have strongly committed to any of these values? Is there any way you could showcase your working style as a match to the company's culture? Try to think how to incorporate them, but remember to stay true to yourself."
Examine EY's purpose statement for some of their keywords. "Our purpose. At EY, our purpose is building a better working world. The insights and quality services we provide help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all our stakeholders." Some keywords you could extract are building, insight, quality, trust, confidence, outstanding, develop, deliver, and promise.
"I would say that my personal and professional purpose is to try, in my own way, to help build a better future, for myself and for the world, and seizing every opportunity to do so that presents itself. To feel confident that I am making a positive impact, and to deliver on my promise that the decision I make will be guided with integrity."
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