This question evaluates how you retain a customer's brand loyalty, how far you would go to protect your company's interests, and how effectively you'd be able to represent their brand. They state on their website, "The strategy is simple, though never simplistic. It is based on three pillars: Focus, Connect and Grow. What is the DHL competitive advantage? The DHL Same Day proprietary, multi-modal system gives us the unique ability to find not just a fast route for your shipment, but THE fastest route. Once we obtain your destination information, our Customer Service Representatives know within seconds the most advantageous route to use."
To answer this question correctly, you must conduct thorough research on the company, its competitors, and what separates DHL Logistics from the rest of the herd. Approach your interview prep as if you were already training for the job. Doing so will communicate an above-and-beyond work ethic that will set you apart from the competition.