Product Marketing Mock Interview
Practice 30 Product Marketing interview questions covering positioning, launches, and messaging strategy.
Question 22 of 30
Why did you choose a career in marketing?
Why the Interviewer Asks This Question
Example Answer
How to Answer
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer is curious about what initially drew you into the marketing field. Perhaps you love making a sales pitch, closing deals, or have a significant interest in consumer behavior. Your answer will give the interviewer insight into your motivations and desired career trajectory.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I started my career in car sales because I love talking to people and coming up with clever ways to pitch products. I ended up in marketing after working on a social media marketing campaign at the company I was doing sales for. There were a lot of similarities between product marketing and making sales pitches, but I loved that as a product marketer I'd be able to reach so many more people. From there, I enrolled in online classes with ABC University and completed my degree in Marketing and Communications."
Don't give a broad, cliche responses like, "I have always dreamed of having my own marketing firm." Be specific, and highlight your strengths and areas of expertise, especially those that are related to the job advert.
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