What major brand's product marketing approach do you admire, and why?

Prepare for this question ahead of time and think about the "big name" product marketing campaigns you've been impressed or inspired by in the past. When you answer, share details about why you admire the product marketing strategy you choose to discuss.

"I've always admired Red Bull's product marketing approach. In my 20s, everyone I knew was familiar with the slogan "Red Bull gives you wings." The strategy of sponsoring extreme sports and using that content in their television commercials was genius, given the message they wanted to send. They also drew humor into their advertising and have definitely been present and consistent across just about every marketing channel one you could think of."