Practice 30 Product Marketing interview questions covering positioning, launches, and messaging strategy.
Question 18 of 30
Why the Interviewer Asks This Question
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to know how serious you are about working for their company. Serious candidates will have taken the time to research the company and its products.

Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"Your top products are A, B, and C. I read several reviews about all three products, and it seems like they have an overwhelmingly positive reception with consumers. I have tried all three of these products myself and enjoy them all; however, Product A is the one I enjoy the most because I find (describe your reason). I also have a friend who uses Product B and absolutely loves it. Would you tell me which products are your favorite, from an insiders' perspective?"
The best way to impress the interviewer when answering this question is to know enough about the products to give a detailed answer. You can also talk about your personal experience with these products, if applicable.

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Written by Tiffany McPherson
30 Questions & Answers • Product Marketing

By Tiffany

By Tiffany