Have you researched our competitors' marketing campaigns? If so, what were your most significant findings?

"I have researched your competitors' marketing campaigns and noticed that they rely more heavily on traditional media and nearly ignore online channels. Although print marketing can be effective, there are more impactful strategies that focus on digital channels. I would love to analyze actual metrics. Do you have specific information regarding your competitors' marketing strategies and how they stack up against your own?"

Prior to your interview, do some research to gain insight into the competitions' marketing strategies. Take notice of the notable differences and the most substantial similarities between marketing approaches. Discuss the details of what you see in your research during the interview, being careful not to insult the hiring company or pay too many compliments to the competition.