If you're not familiar with the term customer churn, or don't have any strategies for improving customer retention, spend some time researching the topic before the interview. Regardless of your experience level, your answer should be confident and well-informed. If you have direct experience in this area and can cite impressive results, share those details!

"There are several ways to reduce customer churn, but I like to prioritize analyzing it right when it happens. As soon as there's a drop in customer retention, I'll review the analytics to see what might not be working as well as intended and then make adjustments in those areas. Bringing in some effective content marketing can have a positive impact on reversing churn. I've also had success with offering incentives and sending proactive communication to the existing customer database."