"I noticed when I was researching your company that there are several similar startups in your space. This leads me to believe that one of the challenges your company faces is differentiating itself from competitors. Being that the service you offer is online and not a product that can be physically handled and compared to others at a store, I imagine it's difficult sometimes to show clients how your service is better for them than a competitor's. As an account manager for your company, I will visit clients in person to physically demonstrate our product in front of them. I can think of other ideas too, like perhaps running a mailing campaign, to help resolve this issue."