Name for me one factor that you believe makes YouTube so popular.

YouTube's goal is to remain at the forefront of its industry for many years to come. For this reason, they must have a complete understanding of why people love their platform and services. Discuss what you believe to be the 'it factor' that YouTube brings over its competitors to show that you have researched the company and this role. Remember to be enthusiastic and positive when answering this question so your interviewer can see the passion that you would bring to their team.