How do you think video-on-demand services are affecting the media advertising industry?
In asking this question, your interviewer would like to see that you have at least some insight regarding the video streaming industry and how it's changing how companies advertise. Raymond James, a financial services firm, conducted an extensive survey in 2017 showing that 40% of people asked said they choose video streaming over traditional television to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media today.
"I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. I look at YouTube, and your 15-second ads played before loading a video. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt in the dust."
