Millions of people are cutting their cable and satellite services, while millions of others remain loyal, keeping their services intact. Then, there is another group riding the middle, called 'cord-shavers.' These customers are ones who cut back on their packages but keep what they consider to be most important to them. Even though the role you are interviewing for with YouTube may not be directly selling packages to consumers, your interviewer wants to hear that you have intimate knowledge of the services that YouTube TV provides and how their product is set apart from their competitors. Discuss how you would approach selling satellite television services to people considered 'cord-cutters.'
