How would you transition between the creative and analytical sides of this job at YouTube?
Wearing multiple hats is the name of the game when it comes to success in the online media world. One moment you could be discussing the analytics of an advertising campaign, and the next, you could be giving your opinion on the design of a new website feature. You must show your interviewer your ability to be flexible on the job by pivoting tasks regularly. If possible, give an example of a time when you could flip between creative and analytical. As you answer, it is certainly okay to discuss which side is your strong suit to give your interviewer some insight into who they will be hiring for this role on the YouTube team.
"I believe that I transition quite well between the creative and analytical. Generally speaking, I am more of a creative-minded individual; however, my experience in business has allowed me to see the data and analytics behind a successful media project. So, in addition to my creative approach, I also ask myself or my team how our decisions will impact the company's bottom line. If hired, I will deliver a nice balance between analytical thinking and creative mindedness."
