"As a public relations professional working for a not-for-profit healthcare clinic, it is my passion to spread the word of the good work an organization is doing, particularly if it is working towards the benefit of the most vulnerable in our communities. I have talked with our local morning television news show to share information about upcoming special events benefitting my organization; I am equally comfortable talking on TV and the radio, and I have been featured on several podcasts. All of these appearances resulted in increased attendance at our events which, in turn, yielded greater funds raised for our clinic."

"Because of my experience as a federal employee, I am well-versed in government processes and have a vast network of contacts to utilize nationwide that would love to advertise the mission of the World Food Program USA. Awareness can be bolstered by robust financial resources, and these contacts manage specific grants available to nonprofits dealing with hunger and homelessness. Increased funding to finance new advertising spaces online and in various video streaming locations can lead to increased awareness of the work of WFP USA."

Think of the skills you possess that are individual to you and unique. Then, explain how you can utilize those skills to heighten the American public's awareness of the work of World Food Program USA. You don't need to reinvent the wheel, but you ought to show your ability to think creatively and perhaps innovatively.