How would you differentiate Unilever from other competitors?

"There are a lot of brands out there that define who they are by stating they are environmentally conscientious, with big claims on how they are increasing their impact by lowering their carbon footprint. Those claims sound great, but when you look at the big picture, they don't amount too much. When we look at the environmental impact of the individual, there is only so much one can do when the products they acquire in our consumer culture are limited and have the greatest impact on our environment. Unilever stands out from its competitors by looking at the big picture of its impact and helping the individual make a bigger impact by providing a more sustainable line of products. That is the definition of integrity. It's not PR; it's the truth."