The internet is constantly changing the conversation between Marriott and our customers. What are your thoughts on the use of social media marketing platforms such as Facebook, Twitter, and Instagram?

The interviewer would like to know that you are savvy when it comes to the reach of online marketing. Share how aware are you that every move you make can be quickly scrutinized and immediately commented on via social media. While this may mean access to problems or concerns more quickly, it can also mean that a faster response to complaints is needed. Talk about how you have seen social media marketing affect your current or previous employers.