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James McMechan has over 30 years of management experience, primarily in the hospitality and auto industries. He has interviewed hundreds of applicants and trained effective and engaged employees.
In our digital age, with so much riding on our online reviews, it's imperative that negative reviews see a swift and adequate response. Some businesses will hire experts to handle their online reputation. These online reputation management services are precious to companies, such as hotels and resorts, where many potential customers first go online to read reviews before making a reservation.
If this situation has happened to you before, you could give an example; however, be careful not to draw too much attention to the negatives and focus primarily on the positive outcome.
Experts suggest the following when dealing with negative online reviews:
- Respond quickly to any reviews that are reasonable or understandable
- Do not become defensive
- Give a brief public response then offer a more personal private response if possible
- Address the most important parts of the feedback
- Reinforce the fact that you care about your quality and customer experience

James McMechan has over 30 years of management experience, primarily in the hospitality and auto industries. He has interviewed hundreds of applicants and trained effective and engaged employees.
"I would be upset to see a negative review online because I put so much pride in the service that I give. However, I would address the situation quickly without becoming defensive. If the complaint were legitimate, I would ask the customer how I could win them back. Do you have an online reputation team at Four Seasons Hotels? If so, in that case, I would follow their lead and recommendations to the letter."

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Written by James McMechan
35 Questions & Answers • Four Seasons Hotels

By James

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