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James McMechan has over 30 years of management experience, primarily in the hospitality and auto industries. He has interviewed hundreds of applicants and trained effective and engaged employees.
In this digital age, hotels have had to adapt to the primary ways people book reservations. Because most consumers are using digital technology to find rates and rooms, Four Seasons will have exposure to these third-party sites. While there are pros and cons to using these services, be sure you have researched them so that you can speak intelligently about them.
The downside may be:
- Less revenue for the business
- Steep discounts offered
- Integrating the system with your own CRM
- Less control of customer service standards
The upside may be:
- Fewer rooms are sitting empty
- Help with bookings during slower times
- More exposure for your business
- Some online booking sites will upsell your spa packages, etc
Discuss with the interviewer your thoughts but try to remain neutral if you are unsure of what direction the interviewer at Four Seasons leans.

James McMechan has over 30 years of management experience, primarily in the hospitality and auto industries. He has interviewed hundreds of applicants and trained effective and engaged employees.
"I have primarily worked for hotels who collaborate with online booking sites and have seen both the upside and the downside to this service. Yes, rooms fill at a faster rate; however, there is a significant drop in revenue per room, and it can affect the hotel's overall KPIs. What is the Four Season postion on the use of online booking sites and this hotel."

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Written by James McMechan
35 Questions & Answers • Four Seasons Hotels

By James

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