In this digital age, hotels have had to adapt to the primary ways people book reservations. Because most consumers are using digital technology to find rates and rooms, Four Seasons will have exposure to these third-party sites. While there are pros and cons to using these services, be sure you have researched them so that you can speak intelligently about them.
The downside may be:
- Less revenue for the business
- Steep discounts offered
- Integrating the system with your own CRM
- Less control of customer service standards
The upside may be:
- Fewer rooms are sitting empty
- Help with bookings during slower times
- More exposure for your business
- Some online booking sites will upsell your spa packages, etc
Discuss with the interviewer your thoughts but try to remain neutral if you are unsure of what direction the interviewer at Four Seasons leans.
