QUESTION 16 OF 35

Give me one idea how you would follow up on lost business or guests who have not returned in more than 12 months.

Four Seasons Hotels thrives on returning guests, referrals, and loyalty programs. Now, the interviewer would like to see that you understand the importance of return customers. It's time to put your sales hat on! Think of one unique way you could gain the business of a past customer. Dig deeper than sending an email or a promotional item. The hiring manager would like to see some enthusiasm and creativity.

"One way that I would follow up on lost business, or guests who have not returned in more than 12 months would be to research their preferences in the CRM. If I found that they were an Opera fan, I would check to see which shows were playing over the next three months. Then, I would create an email with an invitation to stay with us should they be interested in the show. By expressing interest in the guests' likes, I think you would convert many of them to a booking."

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Four Seasons Hotels Mock Interview

Give me one idea how you would follow up on lost business or guests who have not returned in more than 12 months.

Unlock all 35 Four Seasons Hotels questions

35 Four Seasons Hotels Interview Questions & Answers