There are a few competitors who promise cheaper delivery than we do at FedEx. How will you overcome this challenge with our potential customers?

The interviewer would like to know that you can overcome simple objections from clients. Being the cheapest solution in the market is not necessarily the best answer. Show the interviewer that you can identify the value in their service. How would you show a customer that FedEx is the best choice for their shipping and logistics needs? To answer this question correctly, you must have conducted some research on FedEx and their competitors. Your answer should reflect the ways that FedEx stands out in the industry.