We put great effort into being the best in our industry. In your opinion, what can we do to remain competitive?

"The beauty industry is quite competitive, but Estee Lauder, fortunately, enjoys the position of having a diverse group of brands as part of its portfolio; I'd say your number one task for staying on top of your field is continuous improvement and competitive landscape scanning. Always looking for ways to improve the company's products and processes, while at the same time staying up-to-speed on what competitors are doing so that you make sure to stay one step ahead."

"I appreciate the fact that this is an important question - while Estee Lauder's family of brands enjoys tremendous success and recognition in the beauty industry, it's important to keep striving for improvement and to better meet customer needs. One of the most important things Estee Lauder Companies can do along these lines is to keep engaging its customers - survey them, talk to them, engage them in brand ambassadorship so that those who are close to and love your brands can have a direct line to let you know what they need next."