Who are our direct competitors?
"There are a few other home delivery used car dealerships out there, but I feel like Carvana is the only real competitor, but they still don't come close to CarMax. Part of what makes CarMax so successful, in my opinion, is the culture they've created as such a great place to work. When you have a happy workforce, their happiness comes out in everything they do, especially when they love what they do. And when you love what you do, you deliver the best customer experience. That customer experience makes you rise above your competitors, which is why CarMax is ahead of the game."
Considering the unique offerings CarMax has as a home delivery based used car retailer, there are only a few other business models in the market. Among them are Carvana, Vroom, and Shift Technologies, though there are others. When answering this question, focus on how CarMax rises above their competitors.
