"In my last two jobs, I was lucky enough to work closely with business development teams. Both companies offered services to small businesses. So, whenever we had qualified leads through our marketing campaigns, we would forward them to our salespeople. We in the marketing department made sure to involve them during the development stage of the campaigns, so they knew the messaging and collaterals that our customers were exposed to. They would be the ones that the customers would follow through on any promises and offers we make in our advertisements and promotional content. To close the loop, the business development teams would get back to us with relevant feedback so that we could improve our campaigns moving forward."
