"During my time at Acme LLC, I was tasked to launch version 2 of a marketing campaign for a webinar. The original webinar didn't get a lot of signups, so the company decided to cancel it. To ensure that we would get enough traction for a successful event, I wanted to determine if we were marketing to the right audience and through the right channel. First, I analyzed the engagement rates for each social media channel on which we were promoting the webinar. Then, I looked at the click-throughs for our email campaign. I found out that the most engagement we had about the webinar was on LinkedIn, and the least was on Instagram. Then, I found out that the most signups tied to the email campaign came from a small business association that we had partnered with before. So, I proposed to invest in LinkedIn more and pull the plug from our Instagram ads. Then, I reached out to the small business association to determine if other similar organizations would benefit from the webinar. They introduced me to their contacts, and I connected with them immediately. Because of my analysis, our webinar signups for version 2 went up by 300%."
