What is your perspective on the role of special events in your fundraising calendar?

First, explain your general philosophy on the purpose of special events. Then, talk about how you have used special events to meet annual goals. Finally, share if you have used these events to expand your professional network, meet potential donors, and raise awareness for your organization's cause.

"From my perspective, special events are as much marketing and networking opportunities as they are fundraising ventures. Every time I plan a special event, I hope to engage potential new donors and tell the story of our organization's history, its mission, and its impact on the community at large. To help me accomplish this goal, I always assist in registering guests so I can greet familiar faces and introduce myself to new people. During the event, I walk through and interact with our supporters and make sure to thank them for their support. After the event, I send out Thank You emails to our new supporters and encourage them to visit our facilities for a personal tour. In this way, special events are absolutely vital in supporting established and developing new revenue streams."