How would you make an average candidate appear more attractive to a client?

As an Agency Recruiter, you will find that many qualified job seekers look plain terrible on paper. Even the most talented people are not great at writing a resume, after all. The interviewer would like to know what you do to make a candidate appear more enticing to a client, before submitting their resume. Discuss the steps that you take to repackage or coach a candidate, making them easier to place with your clients. Express your interest in helping people to find suitable jobs, while also touching on why it's important to represent your agency in a professional light.