How often do you look for opportunities to approach potential new clients?

The interviewer wants assurance that you will keep your eyes open for opportunities to secure new clients or revive a client who has not placed a job order with your agency in some time. Discuss the ways you approach business development opportunities. Be sure to show that you are enthusiastic about helping your agency succeed.

If you have a real-life example of a time when you approached a client and landed a new opportunity, this is a great time to include a story-based example. When delivering your story, try using the STAR framework (Situation, Task, Action, Result) to ensure your example is clear and engaging.