UPS' core beliefs, or as they call them, 'enduring beliefs' are what drive everything they do in business. These beliefs include:

- Integrity - The core of all they do.
- Teamwork - UPS knows that determined people working together can accomplish anything.
- Service - UPS is committed to serving the needs of their customers and communities.
- Quality and Efficiency- UPS commits to remaining constructively dissatisfied in their pursuit of excellence.
- Safety - The well-being of their people, business partners, and the public is of utmost importance to UPS
- Sustainability- UPS has a continued commitment to environmental stewardship and social responsibility.
- Innovation - Creativity, and change are essential to growth at UPS.

"I have read through UPS' enduring beliefs, and the ones that resonated with me most were integrity, innovation, and service. I wholeheartedly agree that a company should always have a base of integrity, to be successful and trustworthy. Next, innovation is what keeps a company exciting and competitive. Lastly, without exceptional service, we would not have jobs. I will commit to upholding all of these beliefs, should I be the successful candidate."