This question explores where your comfort zone lies and how familiar you are with their business. Prudential's strong sense of social responsibility and community-building was embedded in the company from the beginning. They were the first company in the U.S. to provide life insurance to the working class, which they advertise proudly. Yet, they also work with huge companies such as General Motors and Verizon. Consider this while you formulate your answer. Prepare and practice.

Answer as sincerely as possible. The assessment vendor will use verbal cues to evaluate your honesty, such as stroking your chin and covering your mouth or your eyes, gaze avoidance, the direction of your eyes, excessive fidgeting such as restless foot and leg movements, frequent body posture changes, and grooming behaviors such as playing with hair or pressing your fingers to lips.