This interview question attempts to identify why you have chosen to pursue an opportunity with them. Are you interested in finding a job you are qualified to perform anywhere, or is there a specific reason you feel this would be a good fit? To answer this question, recognize how the company advertises its merits on the careers page of its website. Show them you've done your research and explain that their recognition and accomplishments played a role in your pursuing an opportunity to work with them.

Prudential was recognized as one of "The World's Most Admired Companies" by FORTUNE, as one of the "World's Most Ethical Companies" by Ethisphere, and as one of "America's Best Employers" by Forbes. Prudential also made the Bloomberg Gender-Equality Index, was named one of the "Top Employers and Top LGBT-Friendly Companies" by HISPANIC Network Magazine, was named one of the "Best Companies for Diversity" by Black Enterprise, and named one of the "50 Best Companies for Latinas" by Latina Style.

Make sure you are in a relatively quiet place with as little background noise as possible. The camera angle should be at eye level. Positioning it too low will make you come across as domineering. Too high, and you'll seem too weak or small. So center it, and make sure your lighting is equally balanced. Maintain eye contact in front of the camera as if you're speaking face-to-face with a person. Be mindful of your facial expressions. Furrowing your brow while concentrating on your answer can easily be misinterpreted as exhibiting anger and raise a red flag.