When speaking of your strengths, identify what is unique to you. As Prudential states on their site, "We're always looking for talented professionals with the skills, insight, and an eye for innovation to help move us forward. We truly believe diverse perspectives are key to our success: if our employees stand out, we, as a company, can stand out. If you're at your best, we're at ours."

The assessment vendor is asking you to give them a reason to hire you while studying your behavior to ascertain if you believe in what you are saying. They are evaluating your verbal and non-verbal cues for signs of honesty and confidence in your skills and whether you can identify what sets you apart from the other candidates. Answer with sincerity. If you can align your interests with what this opportunity offers, all the better.