Lululemon has faced criticism in the past for the brand's lack of inclusivity. To answer the call for better diversity and inclusion practices, Lululemon responded by creating its IDEA mission.
IDEA Inclusion, Diversity, Equity, and Action. The mission focuses on making systemic changes, standing up and being accountable, engaged, and actively act in allyship. The IDEA team works globally, and they have established employee-led resource groups (ERGs). The company also commits to leveraging its brand and voice to stand against hate and discrimination.
Lululemon is on a mission to expand well-being to encompass a culture of inclusion where diversity is celebrated, equity is the norm, and action is the commitment. Show the interviewer that you have researched Lululemon's efforts and that you will actively support IDEA and the ERGs the company has created.
