Your interviewer wants to know why you believe you are uniquely qualified for this position. This will help them separate those looking to land any job anywhere from those who idealize a job with their organization. If you find it challenging talking about yourself in this way, reach out to a few colleagues, family members, or friends and ask them for insights as to why this job is the right fit for you and them. Also, spend adequate time researching their company and determine how you fit the description of the ideal employees their hope will join their team. "In a rapidly changing retail environment, we want to attract talented individuals who embody our core values. We take action, show courage, relentlessly focus on our customers, and are committed to continuous learning."