L'Oreal SA Mock Interview
Master 40 L'Oreal SA interview questions covering brand strategy, consumer insights, and beauty innovation.
Question 6 of 40
The performance of consumer products relies greatly on advertising and marketing efforts. Do you have any experience with advertising, marketing, or market research?
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Community Answers
Jaymie Payne is passionate about talent acquistion and has nine years of experience in corporate and healthcare recruitment.
Depending on the role for which you are applying, the interviewer may want to better understand your experience in marketing and advertising. Be sure to share the industry, your years of experience, strategies, and techniques, and some of the high-level and/or day-to-day responsibilities you held. You can also give some insight into the types of projects you've supported and the successes you've achieved. If you can give specific numbers relating to marketing campaigns or sales increases, that will help your answer be more impactful.
"I have always been fascinated by the direct correlation between marketing strategies and product performance. This is why I took Marketing and Communications in university. I have a Bachelor's Degree in Marketing and have additional training in advertising methods from my current employer. I have seen strong marketing campaigns take an underperforming product and make it the strongest performing product in as short as 90 days. I look forward to putting my knowledge in marketing and advertising towards a role with L'Oreal."
"Although I do not have formal training and education in advertising and marketing, I love to research new marketing techniques. I also have a strong understanding of the Instagram and Facebook algorithms, including how to have your posts seen by the right audience."
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Anonymous Answer
I am taking a marketing internship in a consulting company for a few months where I am tasked with expanding the target market, the Chinese international students, and supporting the revenue increase. The big aim is separated into numerous smaller tasks such as doing market research, community marketing, content marketing. I usually create innovative content such as job recommendations and interview tips which would be posted via various media channels. The key to creating a buzz is continuous informative sharing which enables me to build a trusting relationship with the target market. Until now, I run an online community consisting of nearly 60 people who are interested in the consulting service via social media.
Chad's Feedback
Good answer! Your experience in marketing and market research will help position yourself as a strong candidate for the role. To strengthen your response, be sure to include any significant results you have been able to achieve in your current internship, such as the increase to the target market, social media followers, and/or the percentage of revenue increase. I suggest also concluding your response by indicating you look forward to applying your marketing knowledge and experience to a role with L'Oreal SA.
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