At L'Oreal we put a lot of effort into our branding. In your opinion, how do we stand out from our competitors?

"The L'Oreal consumer products brand is all about accessible luxury and confidence -products like L'Oreal Paris, Garnier and Essie allow consumers to treat themselves at home the way they might be treated at a spa, and to feel good about that. I believe the company says it best on its website: you empower billions of people to be the canvas for self-expression, inspiring confidence and self-belief every day. That's a very powerful brand statement, and one I'd like to be part of."

"L'Oreal has a long history and compelling brand story; one of the things I love about the company's reputation is its focus on challenging the status quo. Particularly within the consumer products division, L'Oreal makes the best of cosmetic innovation available to the greatest number of people on every continent. Its brands are distributed in mass retailing channels - hypermarkets, supermarkets, drugstores and traditional stores, making sure that consumers have access to the products that help them express themselves."