What do you do to stay on top of industry news and trends?
Your interviewer is trying to assess how effectively you would represent their company and whether you could serve as a trusted resource of information to your colleagues, customers, and consumers. Go beyond sharing any industry news you've recently read or the magazines, blogs, or news sources you typically turn to. Familiarize yourself with the talking points the company advertises online, through their positions & statements, media gallery, social media, website newsroom, and "Our Stories" blog.
"While home brewing, and trying to learn more about the process of brewing lagers, I got hooked on the reading material. I'm passionate about learning more. That's when I started staying up to date on brewing news and trends, which started through my local homebrew store. Now I subscribe to several periodicals, both print and on my iPhone news feed. I also subscribe to email newsletters, such as brewbeerblog.com. I started going to our local Beer Fest every year as well, and this last year I flew to Germany for Oktoberfest, which was quite the carnival!"
Talk briefly about the ways you stay up to date on new trends, and what you learned from visiting their site. It's a good idea to ask the interviewer how they stay up to date, as well while displaying an eagerness to learn. "Our best days are ahead of us as we continue to deliver superior and balanced growth with beer and beyond. New flavours, styles and trends are helping us reimagine and revitalise beer, while continuously renewing and adapting. We are entering an incredible next era of innovation and expansion in the beer industry."
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