QUESTION 6 OF 30

Home phone service is a competitive industry. What can we do to stand out from our competitors?

Home phone services have been around for decades and, although many telecommunications and media companies are moving away from home phone service, the tried and true companies such as Comcast, AT&T, and Verizon are still going strong on their home phone service offering. Over 60 million US households have home phone service. The interviewer would like to know if you have a suggestion on what they could do to remain competitive.

"A big part of remaining competitive is reaching customer demographics that your competitors are not. With so many Millennials being smartphone dependent, it could be fun to try a marketing campaign on social networking sites that highlight the benefits of having a home phone, in addition to your cell phone. I think a tongue-in-cheek style campaign could be a great way for Comcast to stand out from competitors and gain some new business."

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Comcast Mock Interview

Home phone service is a competitive industry. What can we do to stand out from our competitors?

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