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William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
Fail early and fail forward refers to the philosophy of taking risks in a process before they have greater impacts and learning quickly from your failures so they can be corrected and avoided in the future. Some organizations like Amazon subscribe to this practice, especially entrepreneurial and innovative companies. More conservative companies avoid failure and take additional precautions when developing new processes, procedures, or applications. How you respond to this question will depend on the nature of the specific Amazon organization. Try to gauge the group's tolerance for risk and the consequences of failures before answering the Amazon interviewer's question.

William Swansen has worked in the employment assistance realm since 2007. He is an author, job search strategist, and career advisor who helps individuals worldwide and in various professions to find their ideal careers.
"I have found the failing early and failing forward is a viable methodology when an organization like Amazon needs to move quickly, and the consequences of failures are minimal. Employing this philosophy helps develop applications quicker, avoiding more serious consequences of failures later in the process. If done properly, it also enables solutions architects to learn from their mistakes and avoid repeating them. Naturally, I take into account the impact of failures and take precautions to avoid major mistakes which will require a great deal of time or resources to correct."

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Written by William Swansen
30 Questions & Answers • Amazon

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