Before coming to the interview, your research about the organization will indicate whether they are already active in the cloud gaming market or are considering entering it. This will provide guidance as to how to respond to this question. If they are already actively producing games for the cloud, concentrate your answer on your knowledge of the specific requirements for cloud-based games and how you use this in your designs. If they are considering entering the market, talk about the advantages cloud gaming offers organizations and some of the challenges associated with this new genre.

"In the cloud gaming model, the code which operates the game resides on a server which is hosted by either the company or a third-party provider. Users run clients on their local devices, which interact with the server to provide the game experience. One of the advantages of this for the game producer is that it is easier to maintain and upgrade the game since only a few instances of the game actually exist. It also reduces the cost to distribute the game to each user, eliminating packaging and media. Finally, cloud gaming provides the ability to use different revenue models to generate income for the organization, including subscription, pay-per-play, and partner or provider billing."