Content Marketing Mock Interview
Practice 30 Content Marketing interview questions covering strategy, SEO, and ROI metrics.
Question 16 of 30
Why did you choose a career in marketing?
Why the Interviewer Asks This Question
Example Answer
How to Answer
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
The interviewer wants to know what initially drew you to pursue a career in marketing. Perhaps you have a significant interest in consumer behavior, or maybe you have a strong penchant for marketing research and analytics. You might even be a writer who discovered marketing as the ideal way to share your ideas with the world. Your answer will give the interviewer insight into your motivations and desired career trajectory.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"I initially chose a career path in sales because I love talking to people and pitching products. I ended up in marketing after completing a business development contract for a client who was heavily involved in the influencer marketing sector. I loved the idea of helping a business put together a strategy for branding and development. From there, I enrolled in online classes with ABC University and completed my degree in Digital Marketing and Communications."
Avoid broad, cliche responses like, "I have always dreamed of having my own marketing firm."
Be specific, and highlight your strengths and areas of expertise, especially those that are related to the job ad.
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