"A strong marketing campaign conveys the same message everywhere, from traditional advertising efforts all the way to social media messaging. I ensure a cohesive message by identifying the core message the brand wishes to share along with the correct tone. Next, I map out a rough communication plan, including a brand voice document for all parties to refer to. This way, all members of the marketing team are on the same page regarding the messages we put out. Finally, it's important to regularly touch base with everyone contributing to marketing campaigns, sharing ideas, drafts, and mock-ups."

Let the interviewer know you understand the foundation of effective marketing is consistency. Ensure them that your content writing, advertising, promotions, and social media posts will deliver a cohesive message.