"An effective marketing campaign requires a solid foundation of clearly laid out goals, careful target audience analysis, and a strong focus on metrics. My current company creates an avatar of their ideal client and develops content ideas as though we are speaking directly to that avatar. I think it's also important to have a diverse team with a range of skills and ideas. I have worked in smaller groups where creativity became stale when the team members failed to contribute fresh ideas."

When you answer this question, focus on marketing elements and approaches you know the hiring company would utilize based on their industry. You can describe a new marketing trend you've heard about, too. Aim to give a broad answer that reflects your knowledge of marketing but also ties into the role of a content marketer.