"The biggest difference between content and product marketing is, of course, the content itself. While product marketing is product or service-focused and encourages purchases, content marketing aims to deliver helpful, relevant, and/or entertaining content to consumers without directly suggesting they make a purchase. The underlying purpose of content marketing is to build brand loyalty and trust."

If you're applying for content marketing jobs, you should be confident in your understanding of what content marketing entails. At its core, content marketing differs from product marketing because its goal is to build brand loyalty and earn consumers' trust--not sell products. Of course, any type of marketing is ultimately aimed at increasing sales, but content marketing does this indirectly. When answering this question, be concise and clear, giving the interviewer confidence that you know your stuff!