"My least effective content marketing project was during a college internship before I'd learned all the nuances of the field. I was given a surprising amount of independence that I really wasn't ready for and assigned to a client who ran an online consulting business. They were adding new services to their offerings and wanted to raise awareness about them to expand their client base. The content I developed was on point in terms of being highly relevant to the target audience, but it lacked a lot in terms of visual presentation. Instead of breaking the information into chunks and including images, which I now know is crucial for webpage engagement, I presented it in a way that looked more like a formal business report. Analytics showed that people weren't interacting with the content or spending very much time on the page. Fortunately, I had a mentor on-site who quickly identified the problem and worked with me to correct it before the client became upset."

Give an overview of the problem while focusing primarily on the action you took to make corrections. Be sure to express what you learned from the situation.