Have you researched our competitors' marketing campaigns? If so, what were your most significant findings?

"I have researched your competitors' marketing campaigns and noticed that they rely more heavily on traditional media such as broadcast, print marketing, and billboard advertising. Although these marketing methods could be effective for the target audience, I think there are more impactful strategies that focus on digital channels. I would love to do a deeper dive into a variety of metrics. Do you have specific information regarding your competitors' marketing strategies and how they stack up against your own?"

As you prepare for your interview, do some research to gain insight into the competitions' marketing strategies. Take notice of the most prominent differences and the most substantial similarities between marketing approaches. Discuss the details of what you see in your research during the interview, being careful not to insult the hiring company or pay too many compliments to the competition.