"I recently completed a content marketing project for a custom furniture store. Their customers frequently asked about the woodworking process and how they were able to craft such detailed designs into their custom pieces. With this in mind, they wanted to give insight into the process through a series of videos and their blog. They provided us with videos of several employees working as well as some interview clips where employees discussed the details of their craft. I developed a "Day in the Life of a Woodworker" series for their blog that included embedded videos of the work done in the shop. It was really well-received and gained a lot of traction. So much so, in fact, that the business started hosting workshops for existing and potential customers to learn some techniques themselves. We continued building the blog series using videos of customers at the workshops. After three months, the business reported a 5% increase in sales."
