What does it mean to employ a consultative approach with clients?

"To me, using a consultative approach in account management means to position yourself as a trusted advisor to clients. In other words, I'm not there just to sell products or to handle customer service inquiries. Instead, I take the time to understand the client's business, their pain points, and how our products can fix their problems. In the past, I've used a consultative approach in various customer service and account manager roles that I've filled. I tend to start by asking questions about the client's needs and challenges. I actively listen to what they say, and then I educate them on what my company has to offer and how this might help them."