"I was working with clinics in my territory to promote our medical devices and kept hearing that our competitor was offering a better product that was more tech savvy. I brought this feedback back to our R & D team but also had an idea on how we could differentiate ourselves from our competitor's product. I did a bunch of research on how to engineer something like this, even though that is far out of my scope as a sales person. I was then put on a project team to explore actually developing this upgraded product. Our team was able to research, design and launch a product that my physicians were so excited about. It was the most challenging and rewarding experience!"