If you don't already have a quick answer to this question, before the interview jot down some thoughts of your own, and form them into a broader presentation on your thoughts on the challenges and opportunities you'll face in the industry in the days ahead. Consider how you'd tackle these, turning each challenge into an opportunity. Focus on the positives.

As they state on their website: "You'll choose assignments based on your personal background, interests and prior experience. This way, we make sure you have the best opportunities to develop your skills while using your expertise to develop solutions to complex tasks or problems." This is important to remember when you construct your answer. They are looking for the best and brightest, with the hopes of grooming the best innovators from within.

"I read this article recently that revisits this question, but it changes from year to year, it seems to me. In this article, they list eliminating data breaches, keeping up with technology and consumer demands in relation to the latest technological developments, incorporating AI into one's business, and organizing big data. Personally, after giving this some thought, I've come to think that these are big challenges that will have to be addressed."