What do you believe are the most critical KPIs for a management consulting firm to consider?

"I believe the most critical KPI to consider is the repeat business rate. This metric is directly associated with client satisfaction and will tell a consultant or agency a lot about their business and the likeability factor. Build trust, take action, then deliver on those promises."

"The most critical KPI to consider is the number of leads generated. Without an active pipeline of business, there is nothing else to consider. Once you start with a healthy leads list, the next KPI to consider is the customer acquisition percentage. You earn trust not by making promises but by delivering on them."

Here are some of the statements on their website that may be useful when answering this question.

"At PwC, our purpose is to build trust in society and solve important problems. We do it every day: Through the choices we make and the actions we take. This includes putting our skills to work.

Solve important problems - In an increasingly complex world, we strive to deliver quality work and exceptional service to our clients through a human-led, tech-powered approach. Deliver quality services to help clients navigate the evolving regulatory landscape. Strengthen human-led services with tech-powered solutions to adapt our business model to shifting market dynamics. Work with our clients to identify, prepare for and respond to risk of climate change.

Promote a culture of belonging. Our people are the heart of our organization. We invest in our workforce, clients, and communities, and we embrace the importance of demonstrating leadership in diversity, equity, and inclusion. Challenge the status quo and demonstrate leadership in diversity, equality, and inclusion programs and initiatives. Invest in our people and retain talent by providing support and opportunities for them to thrive. Engage with our communities, speak up to hold each other accountable, and respect human rights.

Build trust - We lead with integrity, transparency, and purpose. Having a positive impact on the capital markets and society through our work is a responsibility and opportunity that we welcome. Demonstrate responsible industry leadership through ethical and transparent business practices. Deliver industry-leading data security for our people and clients and diligently protect client privacy. Help our clients as they seek to create long-term business and societal value by building trust and delivering sustained outcomes."